Consistency is more important than frequency. For most businesses, publishing 1–4 high-quality blog posts per month is sufficient to see results. For social media content, we typically recommend more frequent posting. We'll work with you to develop a realistic publishing schedule based on your resources and goals, prioritizing quality over quantity.

Content marketing is a long-term strategy, typically showing meaningful results in 3–6 months. You may see some immediate engagement with your content, but the compounding benefits of increased organic traffic, brand authority, and lead generation build over time. The good news is that unlike paid advertising, content continues to work for you long after it’s published, providing ongoing value.

We track both engagement metrics (traffic, time on page, social shares) and conversion metrics (leads generated, email sign-ups, sales). We set up clear goals and KPIs at the beginning of our engagement based on your business objectives. Our monthly reports show exactly how your content is performing and contributing to your bottom line, with actionable insights for continuous improvement.

We value your industry expertise and initially need your input to understand your business, audience, and goals. After our comprehensive onboarding process, we can work with varying levels of involvement based on your preference. Some clients prefer to review and approve every piece of content, while others prefer a more hands-off approach with periodic check-ins. We’re flexible and will establish a workflow that works for you.